Výpis publikací

PELCLOVÁ, Jana. Celebrating Motherhood : Multimodal Facework in Mother’s Day Advertisements. In Dontcheva-Navratilova, Olga; Povolná, Renata. Analytical Perspectives on Text Analysis : Beyond the Surface of the Text. Cham: Palgrave Macmillan, 2026, s. 21-43. ISBN 978-3-032-01391-0.

PELCLOVÁ, Jana. From Perfect Mothers to Real Moms : Empowering Maternal Narratives in Contemporary Anglo-American Advertising. In Open lectures in American Studies at the Institute of English Studies, Warsaw, Poland. 2025.

KAČER, Tomáš; Filip KRAJNÍK; Jan CHOVANEC a Jana PELCLOVÁ. Minding the Gaps : 12th Brno International Conference of English, American, and Canadian Studies. Brno, 5th–7th February, 2025. 2025.

PELCLOVÁ, Jana. Voicing the Unspoken : Parental Regret as a Discursive Gap in Contemporary Parenthood. In Minding the Gaps. 12th Brno International Conference of English, American, and Canadian Studies. Brno, 4th–7th February, 2025. 2025.

PELCLOVÁ, Jana. When Brno Speaks : How Vernacular Street Signage Challenges Brno Residents. In Slavic Linguistic Landscapes in Time of Global Challenges, 27-28 June, 2025, University of Greifswald. 2025.

PELCLOVÁ, Jana. Discursive strategies of parental regret on social media. In Silesian Studies in English – SILSE 2024, 7th International Conference of English and American Studies, 5th – 6th September 2024, Opava. 2024.

PELCLOVÁ, Jana. Regretting Motherhood in Czech Media and Social Networks. In Mothering and Motherhood : Past, Present and Future June 21-24, 2024, Boston University. 2024.

PELCLOVÁ, Jana. Sociolect of Czech mothers on Facebook. In Thinking Through Motherhood : Images, Experiences and Narratives Across Time, 23-25 January, 2024, Vilnius, Lithuania. 2024.

LU, Wei-lun; Jana PEROUTOVÁ; Martina PEKÁROVÁ; Lucia ŠALAGOVÁ; Šárka HAVLÍČKOVÁ KYSOVÁ; Petra HEBEDOVÁ; Richard HOLAJ; Vojtěch JUŘÍK; Jiří MATELA; Jana PELCLOVÁ; Svitlana SHURMA a Yu-Min CHANG. 10th International Conference on Language, Culture, and Mind : Celebrating Linguistic and Cultural Diversity. 2024.

PELCLOVÁ, Jana. Cannamommies and the redefinition of motherhood in online press. In Media in America, America in Media 2023 [online], 23.-24.3. 2023, Maria Curie-Skłodowska University in Lublin, Poland. 2023.

PELCLOVÁ, Jana. Celebrating motherhood. Face-work analysis of Mother’s Day advertisements. In 10th Brno conference on linguistics studies in English 2023. Looking beyond the surface of the text, 4-5 September 2023, Brno, Czech Republic. 2023.

PELCLOVÁ, Jana. Celebrating Mothers. An Analysis of Cultural Codes of Motherhood in 2022 Mother’s Day Advertisements. In “From Stabat Mater to Mater Movens : Analysing Discourses on Motherhood”, International Conference 8-9 July 2023 – London/Online. 2023.

PELCLOVÁ, Jana. Green mothers. Discourse analysis of ‘green parenting’ articles in parents.com. In Language and Ecology : Texts, Methodologies and Approaches, March 31, 2023, University of Cagliari. 2023.

PELCLOVÁ, Jana. P. Peréz Sobrino & J. Littlemore Ford. Unpacking creativity. The power of figurative communication in advertising. Cambridge : Cambridge University Press, 2021. ISBN 978-1-108-47353-8 £ 85. Review of Cognitive Linguistics. John Benjmains, 2023, roč. 21, č. 2, s. 596-601. ISSN 1877-9751. Dostupné z: https://doi.org/10.1075/rcl.00154.pel.

PELCLOVÁ, Jana. Stance-taking as an identity construction in advertising targeted at mothers : A comparative analysis. Studies About Languages. Kaunas: Kaunas University of Technology, 2023, roč. 2023, č. 42, s. 93-104. ISSN 1648-2824. Dostupné z: https://doi.org/10.5755/j01.sal.1.42.33341.

PELCLOVÁ, Jana. Demythicising motherhood – empowering maternal narratives in contemporary Anglo-American TV commercials. In Motherhoods on Screen : Global Perspectives, 23rd & 24th September 2022, Maynooth University, Ireland. 2022.

PELCLOVÁ, Jana. Empowering mothers in Czech public discourse : A case study of Czech Public TV show Annoying Vulgar Mothers. In AHI Visiting Fellow Lecture, October 5, 2022, Maynooth, Ireland. 2022.

PELCLOVÁ, Jana. Characterization by Means of Verbal and Visual Transitivity in Sendak's Where the Wild Things Are (1963). Ostrava Journal of English Philology. Ostrava: Ostravská univerzita, 2022, roč. 14, č. 1, s. 17-32. ISSN 1803-8174. Dostupné z: https://doi.org/10.15452/OJoEP.2022.14.0002.

PELCLOVÁ, Jana. It makes sense to deliver the truths. Frida Mom and its advertising message to empowered mothers. In PALA Conference 2022 : Style and Sense(s), 6-10 July 2022 Aix-en-Provence (France). 2022.

PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Studies about Languages, 2022. ISSN 1648-2824.

PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Studies about Languages, 2021. ISSN 1648-2824.

PELCLOVÁ, Jana. Sometimes, life can be a little…overwhelming. Stance-taking markers indexing maternal identity in the advertising discourse. In 15th ESSE Conference, online, 30 August-3 September, 2021, Lyon, France. 2021.

PELCLOVÁ, Jana. “Meaning you have been known to act rashly” : How Molly Weasley negotiates her identity as a moral authority in conflicts in the Harry Potter series. In Jucker, Andreas H.; Taavitsainen, Irma. Manners, Norms and Transgressions in the History of English : Literary and linguistic approaches. Amsterdam: John Benjamins, 2020, s. 272-293. ISBN 978-90-272-0746-3. Dostupné z: https://doi.org/10.1075/pbns.312.12pel.

PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. 2020. ISSN 1648-2824.

KRAJNÍK, Filip; Ivona VRZALOVÁ; Jana CHAMONIKOLASOVÁ; Jan CHOVANEC; Tomáš KAČER; Anna MIKYŠKOVÁ; Jana PELCLOVÁ; František TŮMA; Stefan VELESKI a Renata KAMENICKÁ. 11th Brno International Conference of English, American and Canadian Studies : "Breaking the Boundaries : In Between Texts, Cultures and Conventions", 12–14 February, 2020, Brno, Faculty of Arts, Masaryk University. 2020.

PELCLOVÁ, Jana. b jako brno aneb rozprávky v ulicích města Brna. In FILOVER. Přednášky pro veřejnost na Filozofické fakultě Masarykovy univerzity. 2019.

PELCLOVÁ, Jana. Iconicity in mutlimodal texts of print advertisements. In The 12th International Symposium on Iconicity in Language and Literature, 3-5 May 2019, Lund University, Švédsko. 2019.

PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Studies about Languages, 2019. ISSN 1648-2824.

PELCLOVÁ, Jana. Advertising food narratives. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic. 2018.

PELCLOVÁ, Jana. Advertising food narratives. In 14th ESSE Conference, 29 August - 2 September, Masaryk University, Brno, Czech Republic. 2018.

PELCLOVÁ, Jana. Hidden in your cosy den : You'll be my donut, I your jam. Poetics in Brno street signage. In Second International Conference on Sociolinguistics, 6-8 September 2018, Budapest. 2018.

PELCLOVÁ, Jana. Iconicity in independent noun phrases in print advertising : A multimodal perspective. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1. vyd. Amsterdam: John Benjamins Publishing Company, 2018, s. 281-302. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Dostupné z: https://doi.org/10.1075/dapsac.79.13pel.

PELCLOVÁ, Jana. 'Meaning you have been known to act rashly.' How Mrs. Weasley negotiates her identity in conflicts in Harry Potter series. In PALA Conference 2018. University of Birmingham, England 25-28 July, 2018. 2018.

PELCLOVÁ, Jana. Member of editorial board - Studies about Languages. Studies about Languages, 2018. ISSN 1648-2824.

PELCLOVÁ, Jana a Wei-lun LU. Persuasion across times, domains and modalities. Theoretical considerations and emerging themes. In Pelclová, Jana; Lu, Wei-lun. Persuasion in public discourse : Cognitive and functional perspectives. 1. vyd. Amsterdam: John Benjamins Publishing Company, 2018, s. 1-17, 18 s. Discourse Approaches to Politics, Society and Culture 79. ISBN 978-90-272-0138-6. Dostupné z: https://doi.org/10.1075/dapsac.79.01pel.

PELCLOVÁ, Jana a Wei-lun LU. Persuasion in public discourse : Cognitive and functional perspectives. Amsterdam: John Benjamins Publishing Company, 2018, 334 s. Discourse Approaches to Politics, Society and Culture (DAPSAC), vol. 79. ISBN 978-90-272-0138-6. Dostupné z: https://doi.org/10.1075/dapsac.79.

CHAMONIKOLASOVÁ, Jana; Ivona SCHÖFROVÁ; Jiří RAMBOUSEK; Kateřina BLAŽKOVÁ; Michael Matthew KAYLOR; Filip KRAJNÍK; Jiří LUKL; Jana PELCLOVÁ; Jitka SEDLÁČKOVÁ a Thomas Donaldson SPARLING. 14th ESSE Conference. 2018.

PELCLOVÁ, Jana. Multimodal Iconicity in Print Advertising. In 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on : WORDS AND IMAGES, 24 – 25 November 2017, Split. 2017.

PELCLOVÁ, Jana. Multimodal Iconicity in Print Advertising. In 4th CROATIAN NATIONAL CONFERENCE OF ENGLISH STUDIES on: WORDS AND IMAGES, 24 – 25 November 2017, Split. 2017.

PELCLOVÁ, Jana. Signifying Brno – creating urban space, shaping the city. Brno Studies in English. Masarykova univerzita, 2017, roč. 43, č. 1, s. 69-87. ISSN 0524-6881. Dostupné z: https://doi.org/10.5817/BSE2017-1-4.

PELCLOVÁ, Jana. Signifying Brno – Creating Urban Space, Shaping the City. In 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno. 2015.

PELCLOVÁ, Jana. 'All-natural, irresistibly crispy flatbread crackers’ - the colourful structure of noun phrases in print advertising. In 5th international conference Critical Approaches to Discourse Analysis across Disciplines, Budapest, 1-3 September 2014. 2014.

PELCLOVÁ, Jana. Beware the bulging brains. In The newsletter of the Poetics and Linguistics Association (PALA). 2014, s. 6.

PELCLOVÁ, Jana. Brno Linguistic Landscape. In Everybody's got Style! testing the Boundaries of Contemporary Stylistics, PALA International Conference, 16th to 20th July 2014, University of Maribor, Slovenia. 2014.

PELCLOVÁ, Jana. Is the hired Pooh still the same silly old bear? Comparison of A. A. Milne’soriginal Pooh with Benjamin Hoff’s Pooh in The Tao of Pooh. In Hradec Králové Anglophone Conference 2014, 25-26 March 2014. 2014.

PELCLOVÁ, Jana a Wei-lun LU. Panel 4 Persuasion in Public Discourse: Cognitive and Functional Perspectives. In 5th international conference Critical Approaches to Discourse Analysis across Disciplines, Budapest, 1-3 September 2014. 2014.

PELCLOVÁ, Jana. Vernacular Narratives: A Case Study of Stylistic Analysis of Students’ Written Stories. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2014, Neuveden, č. 25, s. 45-51. ISSN 1648-2824.

PELCLOVÁ, Jana. Verbal aggressiveness as an argumentative strategy in US presidential election e-forum debate. In Book of Abstracts - Contexts, References and Style. 2013. ISBN 978-80-558-0246-6.

PELCLOVÁ, Jana. Verbal Aggressiveness as an Argumentative Strategy in US Presidential Election E-Forum Debate. In 5th Nitra conference on Discourse Studies. 2013.

PELCLOVÁ, Jana. Verbal and visual narativity: a case study of students' narratives inspired by Sendak’s visual images from Where the Wild Things Are. In Book of abstracts - PALA on Mobile Stylistics, Heidelberg, Germany, 31 July - 4 August 2013. 2013.

PELCLOVÁ, Jana. Verbal and Visual Narrativity: Reconstructing Where The Wild Things Are. In PALA Conference on Mobile Stylistics, Heidelberg, Germany, 31 July - 4 August 2013. 2013.

PELCLOVÁ, Jana. Students' Narratives: A Case Study of Stylistic Analysis of Written Narrative Structure and Focalization. In 4th International Conference of the English Department, Faculty of Philology, University of Belgrade. 2012.

PELCLOVÁ, Jana. Hybridization in American TV Commercials. Kalbu Studijos/ Studies About Languages. Kaunas (Litva), 2011, Neuveden, č. 19, s. 89-94, 150 s. ISSN 1648-2824.

PELCLOVÁ, Jana. Perceived interactivity in Children Internet Advertising. Topics in Linguistics. Nitra: FF Univerzity Konštantína Filozofa, 2011, roč. 8, December, s. 40-47, 63 s. ISSN 1337-7590.

PELCLOVÁ, Jana. 4th Nitra Conference on Discourse Studies: Discourse Analysis in a Digital World. In Konference. 2011.

PELCLOVÁ, Jana. Pragmatic Principles in Advertising Discourse. Topics in Linguistics. Nitra: Faculty of Arts. Constantine the Philosopher University in Nitra., 2010, roč. 5, September, s. 20-24, 41 s. ISSN 1337-7590.

LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, roč. 2, March 2008, s. 33-38, 79 s. ISSN 3836-2007.

PELCLOVÁ, Jana. Slovo-obraz-zvuk v reklamě. In Intermedialita: Slovo - obraz - zvuk. Sborník příspěvků z mezinárodního sympozia. Olomouc: Univerzita Palackého, 2008, s. 289-295, 334 s. ISBN 978-80-244-2054-7.

PELCLOVÁ, Jana. Sympozium intermedialita: Slovo-obraz-zvuk. 2007.

PELCLOVÁ, Jana. 2nd Nitra Conference on Discourse Studies: Politeness and Interaction. 2007.