Masaryk University

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  1. Angličtina pro ekonomy
    BENDOVÁ, Alena. Angličtina pro ekonomy. 1996, 1997. Brno: Masarykova univerzita, 107 pp. ISBN 80-210-1504-7.
    Changed by: PhDr. Alena Bendová, učo 1511. Changed: 4/7/2000 14:04.
    Identification numbers: 3129091701, 3129091702, 3129091703, 3129091704, 4200412102, 4200412103, 4200412104, 4200412105, 4200412106, 4200412107, 4200412108, 4200412109, 4200412110, 4200412111, 4200413243, 4200413244, 4200422101, 4200422102, 4200422103, 4200422104, 4200422105
    More: https://is.muni.cz/publication/323511/en

2014

  1. Service Oriented Marketing Mix and Its usage
    WALLETZKÝ, Leonard. Service Oriented Marketing Mix and Its usage. In ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION. Spain: IATED, 2014, p. 3855-3864. ISBN 978-84-617-2484-0.
    URL
    Name in Czech: Servisně orientovaný marketingový mix a jeho použití
    Name (in English): Service Oriented Marketing Mix and Its usage
    RIV/00216224:14330/14:00082184 Proceedings paper. Informatics. English. Spain.
    Walletzký, Leonard (203 Czech Republic, guarantor, belonging to the institution)
    Keywords in English: Service Science; Marketing mix; Marketing
    Type of proceedings: post-proceedings
    International impact: yes
    Reviewed: yes
    Changed by: RNDr. Pavel Šmerk, Ph.D., učo 3880. Changed: 5/5/2016 04:42.
    More: https://is.muni.cz/publication/1212333/en

2008

  1. Business Management in the Czech Republic
    SUCHÁNEK, Petr, Radoslav ŠKAPA, Ondřej ČÁSTEK, Michael DOLEŽAL, Eva ŠVANDOVÁ, Alena KLAPALOVÁ, Lenka JATERKOVÁ, Petr VALOUCH and Eva ŠTĚPÁNKOVÁ. Business Management in the Czech Republic. 2nd ed. Brno: Masarykova univerzita, 2008, 133 pp. Skripta ESF MU, 2. ISBN 978-80-210-4662-7.
    Name in Czech: Ekonomika a řízení podniku v ČR
    Name (in English): Business Management in the Czech Republic
    Economics. English. Czech Republic.
    Keywords in English: business; management; FDI; marketing; accounting; quality; m-commerce
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 15:30.
    More: https://is.muni.cz/publication/773050/en
  2. Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States
    OKAZAKI, Shintaro and Radoslav ŠKAPA. Expanding the Borderless Frontier: International Website Brand Strategies in the New EU Member States. In F. Costa Pereira, J. Veríssimo & P. Neijens (Eds.), New Trends in Advertising Research. 1st ed. Lisbon: Silabo Publishers, 2008, p. 357-370. 1. ISBN 978-972-618-493-5.
    URL
    Name in Czech: Rozšiřování volného prostoru: mezinárodní strategie internetových prezentací v nových zemích EU
    RIV/00216224:14560/08:00033782 Chapter(s) of a specialized book. Economics. English. Portugal.
    Okazaki, Shintaro (392 Japan) -- Škapa, Radoslav (203 Czech Republic, guarantor)
    Keywords in English: Marketing; global strategy; local strategy; websites presentations
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 4/6/2009 12:31.
    More: https://is.muni.cz/publication/776124/en
  3. Marketing v pojišťovnictví (Marketing in insurance)
    ŘEZÁČ, František and Miroslava ŠIKULOVÁ. Marketing v pojišťovnictví (Marketing in insurance). 1.vydání. Brno: Masarykova univerzita, 2008, 90 pp. ISBN 978-80-210-4538-5.
    Name in Czech: Marketing v pojišťovnictví
    Name (in English): Marketing in insurance
    Economics. Czech. Czech Republic.
    Keywords in English: Marketing; insurance
    International impact: yes
    Reviewed: yes
    Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 2/6/2009 10:37.
    More: https://is.muni.cz/publication/759852/en
  4. Podpora prodeje regionálních produktů - koncept kryté tržnice v Brně (Marketing of regional products - possibilities of establishing a covered marketplace in Brno)
    FIŠEROVÁ, Veronika and Naděžda JOHANISOVÁ. Podpora prodeje regionálních produktů - koncept kryté tržnice v Brně (Marketing of regional products - possibilities of establishing a covered marketplace in Brno). In DRESLEROVÁ, Jaromíra. Venkovská krajina 2008. Sborník z 6 ročníku mezinárodní mezioborové konference, konané 23.25.května 2008 Hostětíně, Bílé Karpaty. Kostelec nad Čenými lesy: Česká společnost pro krajinnou ekologii, regionální organizace CZ-IALE, 2008, p. 13-17. ISBN 978-80-87154-19-9.
    Name (in English): Marketing of regional products - possibilities of establishing a covered marketplace in Brno
    RIV/00216224:14230/08:00025976 Proceedings paper. Economics. Czech. Czech Republic.
    Fišerová, Veronika (203 Czech Republic) -- Johanisová, Naděžda (203 Czech Republic, guarantor)
    Keywords in English: landscape; marketing; regional products; food
    Type of proceedings: post-proceedings
    Reviewed: yes
    Changed by: RNDr. Naděžda Vlašín Johanisová, Ph.D., učo 38023. Changed: 19/10/2008 13:34.
    More: https://is.muni.cz/publication/767085/en
  5. Rozvoj vztahů se stakeholdery u malých a středních podniků (Development Felationships with Stakeholders at Small and Medium Enterprises)
    TOMÁŠKOVÁ, Eva. Rozvoj vztahů se stakeholdery u malých a středních podniků (Development Felationships with Stakeholders at Small and Medium Enterprises). In Hradecké ekonomické dny 2008. Hradec Králové: Univerzita Hradec Králové, 2008, 12 pp. ISBN 978-80-7041-202-2.
    Name (in English): Development Felationships with Stakeholders at Small and Medium Enterprises
    RIV/00216224:14220/08:00034978 Proceedings paper. Economics. Czech. Czech Republic.
    Tomášková, Eva (203 Czech Republic, guarantor)
    Keywords in English: Relationship; marketing; stakeholders
    Type of proceedings: pre-proceedings
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 2/4/2010 08:12.
    More: https://is.muni.cz/publication/819363/en
  6. Společenské výdaje firem: Solidarita nebo marketing? (Social expenditures of firms: Solidarity or marketing?)
    KLÍMOVÁ, Viktorie. Společenské výdaje firem: Solidarita nebo marketing? (Social expenditures of firms: Solidarity or marketing?). In Podnikateľské modely sociálnej ekonomiky. Banská Bystrica: Univerzita Mateja Bela, 2008, p. 1-4, 500 pp. ISBN 978-80-8083-663-4.
    Name (in English): Social expenditures of firms: Solidarity or marketing?
    RIV/00216224:14560/08:00025017 Proceedings paper. Economics. Czech. Slovakia.
    Klímová, Viktorie (203 Czech Republic, guarantor)
    Keywords in English: expenditures; marketing; solidarity
    Type of proceedings: post-proceedings
    Reviewed: yes
    Changed by: doc. Ing. Viktorie Klímová, Ph.D., učo 22594. Changed: 11/11/2008 15:40.
    More: https://is.muni.cz/publication/791813/en
  7. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
    OKAZAKI, Shintaro and Radoslav ŠKAPA. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic. In Bandyopadhyay, S. (ed.), Contemporary Research in E-Branding. 1st ed. Hershey, New York (US): Idea Group Reference, 2008, p. 193-215. 1. ISBN 978-1-59904-813-0.
    URL
    Name in Czech: Objasnění positioningu internetových stránek značek v nových členských zemích EU: příklad České republiky
    RIV/00216224:14560/08:00034107 Chapter(s) of a specialized book. Economics. English. United States of America.
    Okazaki, Shintaro (392 Japan) -- Škapa, Radoslav (203 Czech Republic, guarantor, belonging to the institution)
    Keywords in English: Marketing; global strategy; local strategy; websites presentations
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 6/3/2011 19:13.
    More: https://is.muni.cz/publication/792641/en
  8. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic
    OKAZAKI, Shintaro and Radoslav ŠKAPA. Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic. In Raisinghani, Mahesh S. (ed.), Handbook of Research on Global Information Technology Management. Hershey, New York (US): Idea Group Reference, 2008, p. 99-117. 1. ISBN 978-1-59904-875-8.
    URL
    Name in Czech: Objasnění positioningu internetových stránek značek v nových členských zemích EU: příklad České republiky
    RIV/00216224:14560/08:00033416 Chapter(s) of a specialized book. Management, administration and clerical work. English. United States of America.
    Okazaki, Shintaro (392 Japan) -- Škapa, Radoslav (203 Czech Republic, guarantor, belonging to the institution)
    Keywords in English: Marketing; global strategy; local strategy; websites presentations
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 6/3/2011 19:13.
    More: https://is.muni.cz/publication/764199/en
  9. Způsoby propagace u SME (Ways of promotion at SME)
    TOMÁŠKOVÁ, Eva. Způsoby propagace u SME (Ways of promotion at SME). In Sborník RaVŠ. Brno: Rašínova vysoká škola, 2008, 11 pp. ISBN 978-80-87001-14-1.
    Name in Czech: Způsoby propagace u SME
    Name (in English): Ways of promotion at SME
    RIV/00216224:14220/08:00034905 Proceedings paper. Economics. Czech. Czech Republic.
    Tomášková, Eva (203 Czech Republic, guarantor)
    Keywords in English: marketing; SME; promotion; questionnaire
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 2/4/2010 07:52.
    More: https://is.muni.cz/publication/818148/en

2007

  1. Global website positioning in Poland and the Czech Republic: Preliminary findings
    OKAZAKI, Shintaro and Radoslav ŠKAPA. Global website positioning in Poland and the Czech Republic: Preliminary findings. In Peter Nijens (ed.), Proceedings of the 6th International Conference on Research in Advertising. 1st ed. Lisabon: Polythecnic Institute Of Lisbon – Escola Superior De Comunicação Social, 2007, p. 50-60, 14 pp. ISBN 80-210-4133-1.
    Name in Czech: Positioning internetových stránek nadnárodních společností v Polsku a České republice: předběžné výsledky
    Name (in English): Global website positioning in Poland and the Czech Republic: Preliminary findings
    RIV/00216224:14560/07:00032314 Proceedings paper. Economics. English. Portugal.
    Okazaki, Shintaro (203 Czech Republic) -- Škapa, Radoslav (392 Japan, guarantor)
    Keywords in English: Marketing; global strategy; local strategy; websites presentations
    Type of proceedings: post-proceedings
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 10/12/2007 09:26.
    More: https://is.muni.cz/publication/723688/en
  2. Market Orientation and Business Performance
    TOMÁŠKOVÁ, Eva. Market Orientation and Business Performance. In Increasing Competitiveness or Regional, National and International Markets Development-New Challenges. Ostrava: VŠB - Technická univerzita Ostrava, Ekonomická fakulta, 2007, p. 256-265, 7 pp. ISBN 978-80-248-1457-5.
    Name in Czech: Tržní orientace a podnikový výkon
    Name (in English): Market Orientation and Business Performance
    RIV/00216224:14220/07:00020836 Proceedings paper. Economics. Czech. Czech Republic.
    Tomášková, Eva (203 Czech Republic, guarantor)
    Keywords in English: market orientation; business performance; marketing; positive factors; negative factors
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 30/6/2009 14:12.
    More: https://is.muni.cz/publication/751416/en
  3. Marketing cestovního ruchu (Tourism Marketing)
    VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Marketing cestovního ruchu (Tourism Marketing). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 134 pp. ISBN 978-80-210-4240-7.
    Name (in English): Tourism Marketing
    Management, administration and clerical work. Czech. Czech Republic.
    Keywords in English: tourism; marketing; strategy; destination
    Reviewed: yes
    Changed by: Ing. Bc. Andrea Holešinská, Ph.D., učo 21026. Changed: 11/1/2009 17:33.
    More: https://is.muni.cz/publication/747547/en
  4. Marketing Communication of Small and Medium Enterprises
    TOMÁŠKOVÁ, Eva and Lucie KAŇOVSKÁ. Marketing Communication of Small and Medium Enterprises. In Economic Theory and Practice Today and Tomorrow II. Zvolen: Univerzita Mateja Bela v Banskej Bystrici, 2007, p. 41-51, 10 pp. ISBN 978-80-8083-203-2.
    Name in Czech: Marketingová komunikace malých a středních podniků
    Name (in English): Marketing Communication of Small and Medium Enterprises
    RIV/00216224:14220/07:00032996 Proceedings paper. Economics. English. Slovakia.
    Tomášková, Eva (203 Czech Republic, guarantor) -- Kaňovská, Lucie (203 Czech Republic)
    Keywords in English: Marketing; marketing communication; forms of propagation
    International impact: yes
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 2/4/2010 08:20.
    More: https://is.muni.cz/publication/751411/en
  5. Marketing služeb - trendy v doprovodných službách (Services Marketing - Trends in customer services)
    TOMÁŠKOVÁ, Eva and Lucie KAŇOVSKÁ. Marketing služeb - trendy v doprovodných službách (Services Marketing - Trends in customer services). Marketing & Komunikace. Praha: Česká marketingová společnost, 2007, XVII., No 3, p. 8-9. ISSN 1211-5622.
    Name (in English): Services Marketing - Trends in customer services
    RIV/00216224:14220/07:00032998 Article in a journal. Economics. Czech. Czech Republic.
    Tomášková, Eva (203 Czech Republic, guarantor) -- Kaňovská, Lucie (203 Czech Republic)
    Keywords in English: marketing; customer services; marketing services
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 2/4/2010 08:20.
    More: https://is.muni.cz/publication/751414/en
  6. Marketing ve veřejném sektoru (Marketing in Public Sector)
    ŠKARABELOVÁ, Simona. Marketing ve veřejném sektoru (Marketing in Public Sector). první. Brno: MU, 2007, 201 pp. elektronické skriptum. ISBN 9788021042926.
    Name (in English): Marketing in Public Sector
    Economics. Czech. Czech Republic.
    Keywords in English: marketing; public sector
    Reviewed: yes
    Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 5/6/2009 11:27.
    More: https://is.muni.cz/publication/719912/en
  7. Marketingová strategie a její vliv na výkonnost podniku (The marketing strategy and its influence on enterprise effeciency)
    JUROVÁ, Michaela. Marketingová strategie a její vliv na výkonnost podniku (The marketing strategy and its influence on enterprise effeciency). In Sborník příspěvků z mezinárodní vědecké konference Evropské finanční systémy 2007. 1st ed. Brno: Masarykova univerzita, 2007, p. 122-131. ISBN 978-80-210-4319-0.
    Name (in English): The marketing strategy and its influence on enterprise effeciency
    RIV/00216224:14560/07:00050774 Proceedings paper. Economics. Czech. Czech Republic.
    Jurová, Michaela (203 Czech Republic, guarantor, belonging to the institution)
    Keywords in English: Marketing; marketing strategy; enterprise efficiency
    International impact: yes
    Reviewed: yes
    Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 11/4/2012 15:24.
    More: https://is.muni.cz/publication/719713/en
  8. The Method of Measuring Market Orientation
    TOMÁŠKOVÁ, Eva, Lucie KAŇOVSKÁ, Vladimír CHALUPSKÝ and Iveta ŠIMBEROVÁ. The Method of Measuring Market Orientation. Economics bulletin. Champaign-Urbana: Univ. of Illinois, 2007, Vol. 28, No 33, p. 700-717. ISSN 1545-2921.
    Name in Czech: Metody měření tržní orientace
    Name (in English): The Method of Measuring Market Orientation
    RIV/00216224:14220/07:00020860 Article in a journal. Economics. English. Italy.
    Tomášková, Eva (203 Czech Republic, guarantor) -- Kaňovská, Lucie (203 Czech Republic) -- Chalupský, Vladimír (203 Czech Republic) -- Šimberová, Iveta (203 Czech Republic)
    Keywords in English: Marketing; market orientation; external environment; internal environment; customers
    International impact: yes
    Reviewed: yes
    Changed by: Mgr. Marie Zejdová, učo 2159. Changed: 9/4/2010 10:58.
    More: https://is.muni.cz/publication/752862/en

2006

  1. A view on the essence of business
    BLAŽEK, Ladislav. A view on the essence of business. Prague economic papers. Praha: Oeconomica, 2006, vol. 2006, No 2, p. 183-184. ISSN 1210-0455.
    Name in Czech: Pohled na podstatu podnikání
    RIV/00216224:14560/06:00031765 Article in a journal. Economics. English. Czech Republic.
    Blažek, Ladislav (203 Czech Republic, guarantor)
    Keywords in English: value of a company; essence of business; accounting; marketing; management; logistics; informatics
    International impact: yes
    Reviewed: yes
    Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 17/6/2009 14:32.
    More: https://is.muni.cz/publication/706580/en
  2. Analýza marketingových nástrojů velkých podniků v ČR (An analyse of instruments of marketing in whole enterprises in Czech Republic)
    SUCHÁNEK, Petr and Petra DVOŘÁKOVÁ. Analýza marketingových nástrojů velkých podniků v ČR (An analyse of instruments of marketing in whole enterprises in Czech Republic). In Vývojové tendence podniků II (Svazek II.). 1st ed. Brno: Masarykova univerzita v Brně, 2006, p. 547-567. ISBN 80-210-4133-1.
    Name in Czech: Analýza marketingových nástrojů velkých podniků v ČR
    Name (in English): An analyse of instruments of marketing in whole enterprises in Czech Republic
    RIV/00216224:14560/06:00015943 Proceedings paper. Economics. Czech. Czech Republic.
    Suchánek, Petr (203 Czech Republic, guarantor, belonging to the institution) -- Dvořáková, Petra (203 Czech Republic, belonging to the institution)
    Keywords in English: Marketing; mix of marketing; marketing strategy; S-W analyse
    Changed by: Mgr. Ing. Petra Dvořáková, Ph.D., učo 16685. Changed: 5/6/2017 11:27.
    More: https://is.muni.cz/publication/699985/en
  3. Business Management in the Czech Republic
    SUCHÁNEK, Petr, Radoslav ŠKAPA, Ondřej ČÁSTEK, Michael DOLEŽAL, Eva KUBÁTOVÁ, Alena KLAPALOVÁ, Martin KRIŠTOF and Petr VALOUCH. Business Management in the Czech Republic. 1st ed. Brno: Masarykova univerzita, 2006, 90 pp. Skripta ESF MU, 1. ISBN 80-210-4147-1.
    Name in Czech: Ekonomika a řízení podniku v ČR
    Name (in English): Business Management in the Czech Republic
    Economics. English. Czech Republic.
    Keywords in English: business; management; FDI; marketing; accounting; quality; m-commerce
    International impact: yes
    Reviewed: yes
    Changed by: Mgr. Daniela Marcollová, učo 111148. Changed: 16/7/2013 13:24.
    More: https://is.muni.cz/publication/702325/en
  4. Čím se liší marketing malých a velkých firem? (The differeces of marketing in small and whole firms)
    SUCHÁNEK, Petr. Čím se liší marketing malých a velkých firem? (The differeces of marketing in small and whole firms). Trend marketing : měsíčník pro marketingový management. Praha: Economia, 2006, vol. 3, No 10, p. 28-30. ISSN 1214-9594.
    Name in Czech: Čím se liší marketing malých a velkých firem?
    Name (in English): The differeces of marketing in small and whole firms
    Economics. Czech. Czech Republic.
    Keywords in English: marketing; analyse; small firms; whole firms
    Changed by: doc. Ing. Bc. Petr Suchánek, Ph.D., učo 1544. Changed: 1/11/2006 15:11.
    More: https://is.muni.cz/publication/699891/en
  5. DVD marketing in the U.S. of Working Titles British romantic comedies: Framing reception and strategies of cultural appropriation
    SKOPAL, Pavel. DVD marketing in the U.S. of Working Titles British romantic comedies: Framing reception and strategies of cultural appropriation. Jump Cut. USA, 2006, vol. 48, No 1, p. 1-22. ISSN 0146-5546.
    URL
    Name in Czech: Britské romantické komedie na americkém DVD trhu: kulturní rámování recepce a strategie apropriace
    RIV/00216224:14210/06:00016673 Article in a journal. Literature, mass media, audio-visual activities. English. United States of America.
    Skopal, Pavel (203 Czech Republic, guarantor)
    Keywords in English: DVD; marketing; Working Title Films; romantic comedies
    Reviewed: yes
    Changed by: doc. Mgr. Pavel Skopal, Ph.D., učo 18130. Changed: 14/4/2010 18:03.
    More: https://is.muni.cz/publication/630964/en
  6. Kulturní odlišnosti v elektronických médiích (Cultural differences in electronic media)
    ŠKAPA, Radoslav and Oldřich PEPRLA. Kulturní odlišnosti v elektronických médiích (Cultural differences in electronic media). In Vývojové tendence podniků II (Svazek II.). 1st ed. Brno: Masarykova univerzita v Brně, 2006, p. 589-610, 21 pp. ISBN 80-210-4133-1.
    Name in Czech: Kulturní odlišnosti v elektronických médiích
    Name (in English): Cultural differences in electronic media
    Economics. Czech. Czech Republic.
    Keywords in English: Marketing; global strategy; local strategy; websites presentations
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 16:16.
    More: https://is.muni.cz/publication/700608/en
  7. Kvalita jako konkurenční výhoda (Quality as competitive advantage)
    KLAPALOVÁ, Alena. Kvalita jako konkurenční výhoda (Quality as competitive advantage). In Obchod, jakost a fince v podnicích - determinanty konkurenceschpnosti IV. první. Praha: Katedra obchodu a financí, Česká zemědělská univerzita, 2006, p. 70-74. ISBN 80-213-1436-2.
    Name (in English): Quality as competitive advantage
    RIV/00216224:14560/06:00015947 Proceedings paper. Management, administration and clerical work. Czech. Czech Republic.
    Klapalová, Alena (203 Czech Republic, guarantor)
    Keywords in English: quality; competitiveness; marketing; competitive advantage
    Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 8/11/2006 17:28.
    More: https://is.muni.cz/publication/700654/en
  8. Mezinárodní konference Inovace v rozvoji obcí, měst a regionů s důrazem na marketingové řízení.
    BORUTA, Tomáš, Petr RUMPEL and Ondřej SLACH. Mezinárodní konference Inovace v rozvoji obcí, měst a regionů s důrazem na marketingové řízení. 2006.

    Keywords in English: conference; discussion; innovation; marketing; management; cities; towns; regions
    Changed by: Mgr. Tomáš Boruta, učo 230006. Changed: 18/3/2008 17:29.
    More: https://is.muni.cz/publication/761848/en
  9. Pohled na podstatu podnikání (Operating company's values)
    BLAŽEK, Ladislav. Pohled na podstatu podnikání (Operating company's values). Politická ekonomie. Praha: Oeconomica, 2006, vol. 2006, No 2, p. 274-276. ISSN 0032-3233.
    Name in Czech: Pohled na podstatu podnikání
    Name (in English): Operating company's values
    RIV/00216224:14560/06:00031766 Article in a journal. Economics. Czech. Czech Republic.
    Blažek, Ladislav (203 Czech Republic, guarantor)
    Keywords in English: value of a company; essence of business; accounting; marketing; management; logistics; informatics
    International impact: yes
    Changed by: Ing. Naďa Voráčová, učo 62883. Changed: 16/6/2009 14:25.
    More: https://is.muni.cz/publication/706581/en
  10. Trendy v marketingu doprovodných služeb (Trends in Marketing of Customer Services)
    TOMÁŠKOVÁ, Eva and Lucie KAŇOVSKÁ. Trendy v marketingu doprovodných služeb (Trends in Marketing of Customer Services). Praha: Vysoká škola ekonomická v Praze, 2006, 12 pp. ISBN 80-245-1091-X.
    Name in Czech: Trendy v marketingu doprovodných služeb
    Name (in English): Trends in Marketing of Customer Services
    Economics. Czech. Czech Republic.
    Keywords in English: marketing; trends; customer services
    Reviewed: yes
    Changed by: doc. Ing. Eva Tomášková, Ph.D., učo 163293. Changed: 10/1/2007 15:34.
    More: https://is.muni.cz/publication/708461/en

2005

  1. Analýza marketingových nástrojů v malých a středních podnicích v ČR (An analyse of instruments of marketing in small and medium enterprises)
    SUCHÁNEK, Petr and Petra DVOŘÁKOVÁ. Analýza marketingových nástrojů v malých a středních podnicích v ČR (An analyse of instruments of marketing in small and medium enterprises). In Vyvojové tendence podniků (Svazek II.). 1st ed. Brno: Masarykova univerzita v Brně, 2005, p. 525-544. ISBN 80-210-3847-0.
    Name in Czech: Analýza marketingových nástrojů v malých a středních podnicích v ČR
    Name (in English): An analyse of instruments of marketing in small and medium enterprises
    RIV/00216224:14560/05:00012738 Proceedings paper. Economics. Czech. Czech Republic.
    Suchánek, Petr (203 Czech Republic, guarantor, belonging to the institution) -- Dvořáková, Petra (203 Czech Republic, belonging to the institution)
    Keywords in English: Marketing; mix of marketing; marketing strategy; S-W analyse; SME
    Changed by: Mgr. Ing. Petra Dvořáková, Ph.D., učo 16685. Changed: 5/6/2017 11:08.
    More: https://is.muni.cz/publication/586543/en
  2. Public Relations
    DOLEŽALOVÁ, Klára. Public Relations. In MEKON 2005 - Sborník příspěvků ze VII. ročníku mezinárodní konference. Ostrava: VŠB - Technická univerzita Ostrava, 2005, p. 63-66. ISBN 80-248-0846-3.
    Name in Czech: Public Relations
    Name (in English): Public Relations

    Keywords in English: Public Relations; stakeholders; marketing; Grunigs models
    Changed by: Ing. Klára Kašparová, Ph.D., učo 16090. Changed: 9/1/2006 16:52.
    More: https://is.muni.cz/publication/580821/en
  3. Role marketingu v rozvoji malých a středních podniků (The Role of Marketing in a Development of small and medium Enterprises)
    SUCHÁNEK, Petr and Petra DVOŘÁKOVÁ. Role marketingu v rozvoji malých a středních podniků (The Role of Marketing in a Development of small and medium Enterprises). In Male i średnie przedsiebiorstwa wobec wspólczesnych wyzwań gospodarczych i spolecznych. 1st ed. Katowice: Górnoślaska Wyźsza szkola handlowa im. Wojciecha Korfantego, 2005, p. 54-61. ISBN 83-88402-75-7.
    Name in Czech: Role marketingu v rozvoji malých a středních podniků
    Name (in English): The Role of Marketing in a Development of small and medium Enterprises
    RIV/00216224:14560/05:00012508 Proceedings paper. Economics. Czech. Poland.
    Suchánek, Petr (203 Czech Republic, guarantor, belonging to the institution) -- Dvořáková, Petra (203 Czech Republic, belonging to the institution)
    Keywords in English: marketing; small and medium enterprises; strategy; marketing instruments
    Changed by: Mgr. Ing. Petra Dvořáková, Ph.D., učo 16685. Changed: 5/6/2017 11:05.
    More: https://is.muni.cz/publication/572598/en
  4. Využití marketingu v malých a středních podnicích v ČR (Using of the marketing of SME in the Czech Republic)
    SUCHÁNEK, Petr, Petra DVOŘÁKOVÁ and Jiří ŠPALEK. Využití marketingu v malých a středních podnicích v ČR (Using of the marketing of SME in the Czech Republic). In Teoretické aspekty prierezových ekonomík III. 1st ed. Košice: EU Bratislava PHF Košice, 2005, p. 96-100. ISBN 80-969181-4-1.
    Name in Czech: Využití marketingu v malých a středních podnicích v ČR
    Name (in English): Using of the marketing of SME in the Czech Republic
    Economics. Czech. Slovakia.
    Keywords in English: Marketing; the mix of marketing; the strategy of marketing; S-W analysis; SME
    Reviewed: yes
    Changed by: Mgr. Ing. Petra Dvořáková, Ph.D., učo 16685. Changed: 5/6/2017 11:04.
    More: https://is.muni.cz/publication/592244/en

2004

  1. Farben machen Leute (Colour influences customer)
    STEHLÍK, Antonín. Farben machen Leute (Colour influences customer). Treffpunkt, Cudrefin Schweiz:. Association ACTI-VITA - CCP 40 269727 3, 2004, vol. 2004, No 110, p. 10-11.
    Name (in English): Colour influences customer
    Economics. German. Switzerland.
    Keywords in English: colour; marketing; influence
    Changed by: doc. Ing. Antonín Stehlík, CSc., učo 1722. Changed: 14/7/2004 09:00.
    More: https://is.muni.cz/publication/556430/en
  2. Kapitoly ze sportu (Wording on Sports)
    SEKOT, Aleš, Marie BLAHUTKOVÁ, Šárka DVOŘÁKOVÁ and Martin SEBERA. Kapitoly ze sportu (Wording on Sports). Brno: Masarykova univerzita v Brně, 2004, 200 pp. ISBN 80-210-3531-5.
    Name (in English): Wording on Sports

    Keywords in English: Sport; sociology; marketing; psychology; Internet
    Changed by: prof. PhDr. Aleš Sekot, CSc., učo 24446. Changed: 2/11/2004 13:11.
    More: https://is.muni.cz/publication/558938/en
  3. Marketing
    FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2004, 166 pp. ISBN 80-210-3500-5.
    Name (in English): Marketing

    Keywords in English: Marketing; textbook
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 15:28.
    More: https://is.muni.cz/publication/561204/en
  4. Marketingové využití internetu v malých firmách (Marketing utilization of Internet in small enterprises)
    ŠKAPA, Radoslav. Marketingové využití internetu v malých firmách (Marketing utilization of Internet in small enterprises). In Rozvoj malého a stedního podnikání v zemích východní a stední Evropy. 1st ed. Praha: Nakladatelství Oeconomica, 2004, p. 34-34. ISBN 80-245-0809-5.
    Name (in English): Marketing utilization of Internet in small enterprises
    RIV/00216224:14560/04:00011866 Proceedings paper. Economics. Czech. Czech Republic.
    Škapa, Radoslav (203 Czech Republic, guarantor)
    Keywords in English: marketing; e-business; Internet
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 10/1/2005 16:24.
    More: https://is.muni.cz/publication/564020/en
  5. Podpora marketingových aktivit pro české podniky ze strukturálních fondů (Support of Marketing Activities from Structural Funds for Czech Companies)
    KRIŠTOF, Martin. Podpora marketingových aktivit pro české podniky ze strukturálních fondů (Support of Marketing Activities from Structural Funds for Czech Companies). In Ekonomika firiem 2004. 1st ed. Košice: EU v Bratislave, PHF Košice, 2004, p. 557-561. ISBN 80-225-1879-4.
    Name (in English): Support of Marketing Activities from Structural Funds for Czech Companies
    RIV/00216224:14560/04:00009659 Proceedings paper. Economics. Czech. Slovakia.
    Krištof, Martin (203 Czech Republic, guarantor)
    Keywords in English: marketing; structural funds; grants; SME
    Type of proceedings: post-proceedings
    Reviewed: yes
    Changed by: Ing. Martin Krištof, učo 23086. Changed: 17/1/2007 01:20.
    More: https://is.muni.cz/publication/557923/en
  6. Problematika jakosti v malých a středních podnicích (The Issue of a Quality in small and medium Enterprises)
    SUCHÁNEK, Petr. Problematika jakosti v malých a středních podnicích (The Issue of a Quality in small and medium Enterprises). In Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti III. 1st ed. Praha: ČZU PEF, 2004, p. 122-125. ISBN 80-213-1162-2.
    Name in Czech: Problematika jakosti v malých a středních podnicích
    Name (in English): The Issue of a Quality in small and medium Enterprises
    RIV/00216224:14560/04:00009687 Proceedings paper. Economics. Czech. Czech Republic.
    Suchánek, Petr (203 Czech Republic, guarantor)
    Keywords in English: quality; marketing; small and medium enterprises
    Changed by: doc. Ing. Bc. Petr Suchánek, Ph.D., učo 1544. Changed: 12/1/2005 13:48.
    More: https://is.muni.cz/publication/562104/en
  7. The analysis of marketing mix of Czech companies from selected branches
    KRIŠTOF, Martin and Petr SUCHÁNEK. The analysis of marketing mix of Czech companies from selected branches. In Society and consuption: economic-managerial and social-cultural factors. 1st ed. Vilnius: Vilnius university, 2004, p. 54-54. ISBN 9986-19-618-3.
    Name in Czech: Analýza marketingového mixu českých podniků z vybraných odvětví
    Name (in English): The analysis of marketing mix of Czech companies from selected branches
    RIV/00216224:14560/04:00009646 Proceedings paper. Economics. English. Lithuania.
    Krištof, Martin (203 Czech Republic) -- Suchánek, Petr (203 Czech Republic, guarantor)
    Keywords in English: Czech republic; marketing mix; marketing research; marketing; branch analysis
    Type of proceedings: pre-proceedings
    Reviewed: yes
    Changed by: Ing. Martin Krištof, učo 23086. Changed: 17/1/2007 01:20.
    More: https://is.muni.cz/publication/554904/en
  8. Využívání marketingu v malých a středních podnicích (The using of the marketing in small and medium enterprises)
    SUCHÁNEK, Petr. Využívání marketingu v malých a středních podnicích (The using of the marketing in small and medium enterprises). In Ekonomika firiem 2004. 1st ed. Košice: EU Bratislava, PHF Košice, 2004, p. 627-630. ISBN 80-225-1879-4.
    Name in Czech: Využívání marketingu v malých a středních podnicích
    Name (in English): The using of the marketing in small and medium enterprises
    RIV/00216224:14560/04:00009660 Proceedings paper. Economics. Czech. Slovakia.
    Suchánek, Petr (203 Czech Republic, guarantor)
    Keywords in English: marketing; small and medium enterprises; marketing's mix
    Changed by: doc. Ing. Bc. Petr Suchánek, Ph.D., učo 1544. Changed: 12/1/2005 13:52.
    More: https://is.muni.cz/publication/557977/en

2003

  1. Image firmy: Vymezení, význam, interdisciplinární souvislosti (Company Image: Definition, Importance and Interdisciplinary Connections)
    LUKÁŠOVÁ, Růžena and Tomáš URBÁNEK. Image firmy: Vymezení, význam, interdisciplinární souvislosti (Company Image: Definition, Importance and Interdisciplinary Connections). Psychologie v ekonomické praxi. Praha: Karolinum, 2003, XXXVIII, 1-2, p. 1-10. ISSN 0033-300X.
    Name (in English): Company Image: Definition, Importance and Interdisciplinary Connections
    RIV/00216224:14210/03:00011620 Article in a journal. Psychology. Czech. Czech Republic.
    Lukášová, Růžena (203 Czech Republic, guarantor) -- Urbánek, Tomáš (203 Czech Republic)
    Keywords in English: image; psychology; marketing
    Changed by: prof. PhDr. Tomáš Urbánek, Ph.D., učo 18094. Changed: 25/10/2004 14:56.
    More: https://is.muni.cz/publication/559694/en
  2. Internetový marketing (Internet marketing)
    KLAPALOVÁ, Alena and Antonín STEHLÍK. Internetový marketing (Internet marketing). In Firma a konkurenční prostředí 2003. první. Brno: Mendelova zemědělská a lesnická univerzita v Brně, 2003. ISBN 80-7157-695-6.
    Name (in English): Internet marketing

    Keywords in English: internet; marketing
    Changed by: doc. Ing. Antonín Stehlík, CSc., učo 1722. Changed: 13/7/2004 14:07.
    More: https://is.muni.cz/publication/490545/en
  3. Marketing
    FORET, Miroslav, Klára KAŠPAROVÁ, Michael DOLEŽAL and Radoslav ŠKAPA. Marketing. 1st ed. Brno: Masarykova univerzita v Brně, 2003, 158 pp.
    Name (in English): Marketing

    Keywords in English: Marketing; textbook
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 23/10/2023 12:37.
    More: https://is.muni.cz/publication/490917/en
  4. Marketing v Evropské unii (Marketing in the European Union)
    KLAPALOVÁ, Alena. Marketing v Evropské unii (Marketing in the European Union). první. Brno: Masarykova univerzita v Brně, 2003, 111 pp. ISBN 80-210-3072-0.
    Name (in English): Marketing in the European Union

    Keywords in English: marketing; EU
    Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 27/3/2003 15:13.
    Identification numbers: 4200429541, 4200429542, 4200429543, 4200429544, 4200429545, 4200429546, 4200429547, 4200429548, 4200429549, 4200429550, 4200429551, 4200429552, 4200429553, 4200429554, 4200429555, 4200429556, 4200429557, 4200429558, 4200429559, 4200429560
    More: https://is.muni.cz/publication/485647/en
  5. Sport a ekonomie: mezinárodne v Athénách (Sport and economy: At international leven in Athens)
    SEKOT, aleš. Sport a ekonomie: mezinárodne v Athénách (Sport and economy: At international leven in Athens). Brno: Masarykova univerzita, 2003, vol. 10, 3/2003, p. 12-13. ISSN 1211-6866.
    Name (in English): Sport and economy: At international leven in Athens

    Keywords in English: sport; marketing; economy; profession
    Changed by: prof. PhDr. Aleš Sekot, CSc., učo 24446. Changed: 1/4/2003 13:49.
    More: https://is.muni.cz/publication/485751/en

2002

  1. ECR - the concept for SME?
    ŠKAPA, Radoslav. ECR - the concept for SME? In Small and medium firm management with computer support. 1st ed. Brno: PF VUT Brno, 2002, p. 26-29. ISBN 80-86510-56-5.
    Name (in English): ECR - the concept for SME?
    RIV/00216224:14560/02:00006402 Proceedings paper. Economics. Czech. Czech Republic.
    Škapa, Radoslav (203 Czech Republic, guarantor)
    Keywords in English: logistics; marketing; SME
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 20/9/2002 18:13.
    More: https://is.muni.cz/publication/405287/en
  2. ECR: Just-in-time v obchodních firmách (ECR: Just-in-time in retail)
    ŠKAPA, Radoslav. ECR: Just-in-time v obchodních firmách (ECR: Just-in-time in retail). In Ekonomika firiem 2002. 1. vydání. Košice: PHF Košice EU v Bratislavě, 2002, p. 419-422. ISBN 80-225-1583-3.
    Name (in English): ECR: Just-in-time in retail
    RIV/00216224:14560/02:00006401 Proceedings paper. Economics. Czech. Slovakia.
    Škapa, Radoslav (203 Czech Republic, guarantor, belonging to the institution)
    Keywords in English: logistics; marketing; retail; EDI
    Reviewed: yes
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 5/5/2011 15:42.
    More: https://is.muni.cz/publication/405286/en
  3. Marketing na internetu - internet jako reklamní médium (Internet Marketing - Internet as a adveritisiment Tool)
    DVOŘÁKOVÁ, Petra. Marketing na internetu - internet jako reklamní médium (Internet Marketing - Internet as a adveritisiment Tool). In Nové trendy rozvoje průmyslu. první. Brno: VUT v Brně, 2002, p. 10. ISBN 80-214-2102-9.
    Name (in English): Internet Marketing - Internet as a adveritisiment Tool
    RIV/00216224:14560/02:00005740 Proceedings paper. Economics. Czech. Czech Republic.
    Dvořáková, Petra (203 Czech Republic, guarantor)
    Keywords in English: internet; marketing
    Changed by: Mgr. Petra Hrstková, učo 16631. Changed: 14/5/2002 08:41.
    More: https://is.muni.cz/publication/403590/en
  4. Marketing v kostce (The principles of marketing)
    SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8.
    Name (in English): The principles of marketing

    Keywords in English: marketing; public relations; management;
    Changed by: prof. PhDr. Aleš Sekot, CSc., učo 24446. Changed: 29/10/2002 13:18.
    Identification numbers: 4200427941, 4200427942, 4200427943, 4200427944, 4200427945, 4200427946, 4200427947, 4200427948, 4200427949, 4200427950, 4200427951, 4200427952, 4200427953, 4200427954, 4200427955, 4200427956, 4200427957, 4200427958, 4200427959, 4200427960
    More: https://is.muni.cz/publication/405231/en
  5. Marketingový mix v podmínkách podnikatelské praxe ČR (The Marketing's mix in specifications of business practice of Czech republic)
    SUCHÁNEK, Petr. Marketingový mix v podmínkách podnikatelské praxe ČR (The Marketing's mix in specifications of business practice of Czech republic). In Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Pol'skej republiky. 1st ed. Košice: Ekonóm, 2002, p. 28-37. 1. ISBN 80-225-1555-8.
    Name (in English): The Marketing's mix in specifications of business practice of Czech republic
    RIV/00216224:14560/02:00006094 Proceedings paper. Economics. Czech. Slovakia.
    Suchánek, Petr (203 Czech Republic, guarantor)
    Keywords in English: marketing; marketing's mix; analysis; company analysis
    Changed by: doc. Ing. Bc. Petr Suchánek, Ph.D., učo 1544. Changed: 3/6/2002 17:41.
    More: https://is.muni.cz/publication/403984/en
  6. Základy marketingu (Bases of marketing)
    SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0.
    Name (in English): Bases of marketing

    Keywords in English: marketing; public relations
    Changed by: prof. PhDr. Michal Charvát, CSc., učo 483. Changed: 5/3/2004 12:37.
    Identification numbers: 2570202287, 4303000605, 4303000606, 4303000607, 4303000608, 4303000609
    More: https://is.muni.cz/publication/405511/en

2001

  1. Marketing
    KOZÁKOVÁ, Simona. Marketing. In REKTOŘÍK, Jaroslav. Organizace neziskového sektoru.Základy ekonomiky, teorie a řízení. První vydání. Praha: Ekopress, 2001, p. 80-88. ISBN 80-86119-41-6.
    Name (in English): Marketing

    Keywords in English: marketing; nonprofit organization; public sector; nonprofit sector
    Changed by: Mgr. Simona Škarabelová, Ph.D., učo 7274. Changed: 12/4/2001 14:16.
    Identification numbers: 3129107584, 3129108625, 3129116999, 3201034137, 4200423548, 4200423575, 4200423576, 4200423577, 4200423578, 4200423579, 4200423580, 4200423581, 4200423582, 4200423583, 4200423584, 4200423585, 4200423586, 4200423587, 4200423588, 4200423589, 4200423590, 4200423591, 4200423592, 4200423593, 4200423594, 4200429286, 4240718177
    More: https://is.muni.cz/publication/360323/en
  2. Reprezentativita v kvalitativním výzkumu (The Problem of representativeness in qualitative research)
    ŠKAPA, Radoslav. Reprezentativita v kvalitativním výzkumu (The Problem of representativeness in qualitative research). In MendelNet 2001 2.díl. 1. vydáni. Brno: Konvoj, spol s.r.o., 2001, p. 156-159. ISBN 80-7302-024-6.
    Name (in English): The Problem of representativeness in qualitative research
    RIV/00216224:14560/01:00004865 Proceedings paper. Economics. Czech. Czech Republic.
    Škapa, Radoslav (203 Czech Republic, guarantor)
    Keywords in English: Research; marketing
    Changed by: doc. Ing. Radoslav Škapa, Ph.D., učo 10072. Changed: 22/3/2002 09:14.
    More: https://is.muni.cz/publication/379215/en

2000

  1. Manifestation of globalization in retail of the Czech republik ond their influence over marketing
    SEDLÁČEK, Jaroslav and Radim LINKA. Manifestation of globalization in retail of the Czech republik ond their influence over marketing. In Marketing and globalization. Starý Smokovec, 2000, p. 249-254. ISBN 83-911355-6-X.

    Keywords in English: marketing; globalization; retail
    Changed by: doc. Ing. Jaroslav Sedláček, CSc., učo 1112. Changed: 10/7/2008 17:33.
    More: https://is.muni.cz/publication/339591/en

1999

  1. Celý problém má dvě roviny: morální a marketingovou
    NĚMEC, Robert. Celý problém má dvě roviny: morální a marketingovou. Novinky.cz. Praha: Seznam - Ivo Lukačovič, 1999, 2. roč., 3.6.1999, 4 pp.
    Plné znění článku.
    Changed by: Mgr. Robert Němec, učo 21824. Changed: 30/3/2000 11:26.
    More: https://is.muni.cz/publication/203991/en
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